Hi there! Thanks for stopping by. BHLDN (pronounced beholden) is your one-stop shop for all things bridal and event. We're here for every aspect of your big day, bridal shower and wedding décor, bridesmaids, wedding gown and even your honeymoon wardrobe. With styles from designers Badgley Mischka, Catherine Deane, Donna Morgan, Jenny Yoo, Monique Lhuillier, Needle & Thread, Tadashi Shoji, Whispers & Echoes, Yumi Kim and more, you are sure to find your perfect gown and accessories. Our web stylists are available to answer any styling questions you have, from which delicate earring to wear to whether that bridal sash goes with your wedding gown. We love our #BHLDNbrides and can't wait to help you celebrate. Head over to our wedding blog for more inspiration, tips AND advice for all your wedding or event needs.


By texting us, you consent to receive up to 5 automated SMS or MMS text messages per week regarding events, offers and promotions from FOREVER 21, even if your mobile number is registered on any state or federal Do Not Call list.. You consent to receive text alerts using automated technology, including through an automatic telephone dialing system. By texting us, you also permit FOREVER 21 to use location information (e.g., GPS) from your mobile device when you are in or near a retail location and to send you additional messages based on your location. These location-based messages, together with our other mobile alerts, may exceed the 5 automated text messages referenced above.
If you choose to go sans veil, there are lots of other options to choose from. It’s all about figuring out what will look best with your dress and will complement the feel of your wedding day. Flowers make a natural hair accessory, whether you choose a single blossom or a boho-chic flower crown. Your can wear fresh flowers in your hair (ask your florist for help with this!) or if you’re worried about the blooms wilting, opt for fake flower accessories. There are also more glam hair accessories, like crystal headbands, hairpins, tiaras, clips, combs, barrettes, or bun wraps. And for a vintage touch, opt for a fascinator or even a hairstyle with feathers!
News flash, we’ve got new dresses dropping daily so if you’re looking for a wardrobe overhaul then you’ve come to the right place. Whether you’re looking for a dress for your next big special occasion or it’s something a little more casual that you need, you bet we’ve got something for you. From embellished party dresses for all your out-out occasions to tshirt dresses and jersey basics, we’ve got you covered. For girls who wanna stick close to the trends, we’ve got the prints of the season in leopard print and polka dots as well as brightly coloured dresses that are sure to become your new fave. Want something new? Just keep on scrollin’ to shop our newest women’s dresses.
The program is free, but message and data rates may apply from your carrier. Check your mobile plan and contact your mobile carrier for details. You are responsible for obtaining and maintaining all mobile devices and other equipment and software, and all internet service provider, mobile service, and other services needed to access and use the program, and you are solely responsible for all charges related to them, including charges from your mobile carrier.
By subscribing to our program, you confirm that you are the current subscriber and/or customary user of the mobile number registered and authorized to incur any message or data charges that may be charged by your mobile carrier. You are strictly prohibited from registering a mobile number that is not your own. If we discover that any information provided in connection with your subscription is false or inaccurate, we may suspend or terminate your access to the program at any time. You understand that you do not have to sign up for this program in order to make any purchases (in-store or online), and your consent is not a condition of any purchase with FOREVER 21. Your participation in our alerts program is completely voluntary.
You understand and agree that it is your obligation to make sure the User Content you submit to the Site must not violate the rights of any third party, including copyright, trademark, privacy or other personal or proprietary right(s). You also understand and agree that User Content you submit to the Site must not be and will not contain libelous or otherwise unlawful, abusive, obscene, or otherwise objectionable material in FOREVER 21’s sole discretion. For example, and without limitation, you may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content via the Site or other websites such as Facebook or Instagram that may interact with this Site.
No matter what events are on your agenda, we have the dresses you need to look perfectly stylish for the occasion. Are you attending a wedding? Check out our lacy evening gowns or try a formal fit and flare dress with the perfect touch of elegance. We maintain a wide selection of women's dresses in seasonal shades, such as deep reds for fall, robin's egg blue for spring, vibrant oranges for summer, and rich plums for winter so no matter what season you're shopping for we've got you covered with a broad selection of party dresses.

You have a lot of options when it comes to how you should wear your hair—up, down, or in between. You’ll also need to decide if you’ll wear any hair accessories. Of course, there’s the traditional veil. From a super-long cathedral-length veil to a mid-length fingertip veil, or a short birdcage veil or blusher, there are lots of veil options to choose from. Remember, though—you don’t have to wear a veil to look or feel bridal.


Whether or not you’re planning on having a garter toss as part of your reception, you may wish to include a garter as one of your bridal accessories for tradition’s sake and to have a keepsake from your big day. It can be a nice way to incorporate a family heirloom as your “something old” or to add a splash of color to your look as a “something blue.” You can also have some fun with your garter by having it decorated with a favorite sports team’s logo, your wedding colors, or a pattern you love.
The program is free, but message and data rates may apply from your carrier. Check your mobile plan and contact your mobile carrier for details. You are responsible for obtaining and maintaining all mobile devices and other equipment and software, and all internet service provider, mobile service, and other services needed to access and use the program, and you are solely responsible for all charges related to them, including charges from your mobile carrier.
It depends on the material, cut, and style of the dress. One good rule of thumb, however, is to try and match your accessories to your makeup (if you decide to wear any). However, if you aren't wearing makeup, a simple, small splash of color is always good. If all else fails, a belt can work wonders and transform a dress completely. Most of the time, a wide belt at your waist will be the best choice, but you will have to try different things and see what you like. After all, how YOU think it looks is the most important!
You might be looking for a skirt with stretchy spandex construction, a skirt with shape wear in the lining, or a skirt with layers that add extra oomph to your outfit. Many of our skirts offer a front-and-back view of a fit, so you can get a sneak peek of how a silhouette will drape your shape. And if for some reason the piece doesn’t offer a perfect fit, simply return it with our free returns on eligible items.

It depends on the material, cut, and style of the dress. One good rule of thumb, however, is to try and match your accessories to your makeup (if you decide to wear any). However, if you aren't wearing makeup, a simple, small splash of color is always good. If all else fails, a belt can work wonders and transform a dress completely. Most of the time, a wide belt at your waist will be the best choice, but you will have to try different things and see what you like. After all, how YOU think it looks is the most important!

Disputes, Agreement to Arbitrate, and Choice of Law. By using the Sites, you and Forever 21 agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Sites, or the breach, enforcement, interpretation, or validity of this Privacy Policy or any part of it ("Dispute"), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party 30 days in which to respond to or settle the Dispute.
By responding #yesF21 to our request, you grant Forever 21 an non-exclusive, royalty-free, irrevocable, worldwide, perpetual, and transferable license to use your name, handle, and photographs tagged with #F21xME (“User Content”) in any media, including but not limited to on its webpages, social, marketing, third party materials, promotional materials, advertising, and other commercial usages. Forever 21 may use, reproduce, distribute, combine with other materials, alter and/or edit your User Content in any manner in its sole discretion, without any obligation or additional permission from you.
×